Hey there!

Welcome to my marketing blog, where we delve into the fascinating intersection of consumer behaviour and brand stories. I’m Rahul Malik, a marketing veteran with over 11 years of rich experience, currently deepening my expertise as a PhD candidate in Marketing at XLRI Jamshedpur, India. My academic journey and various teaching roles have given me a unique lens to view the ever-evolving marketing landscape.

In this space, I aim to unravel the complex relationship between how consumers perceive and interact with brands and the narratives they weave. My blog is a convergence point for discussing innovative strategies, dissecting brand stories, and understanding consumer psychology. It’s a platform for professionals, students, and anyone intrigued by the power of branding and consumer engagement. Join me in this exploration, where each post is a journey through the core of consumer-brand dynamics.

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