The Identity Economy has fundamentally shifted the ultimate objective of the consumer image from capturing unvarnished reality to projecting a highly intentional, curated atmosphere. In the year 1770, an aristocratic traveller climbing a rugged peak…
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The Selfie: Albrecht Dürer and the Mirror
The Identity Economy was born the exact moment we traded traditional commercial utility for personal, digital stagecraft. In the winter of 1500, a twenty-eight-year-old artist named Albrecht Dürer did something that completely shattered a thousand years…