Digital verification has fundamentally shifted how authority is performed within the modern Identity Economy. When traditional structural trust collapses, the burden of proof transitions entirely onto the visual symbols and validation tokens we display on the liquid…
Posts tagged Performance & Props
The Filter: The Claude Glass and Curation
The Identity Economy has fundamentally shifted the ultimate objective of the consumer image from capturing unvarnished reality to projecting a highly intentional, curated atmosphere. In the year 1770, an aristocratic traveller climbing a rugged peak…
Why Modern Marketing is a Theatre of Performance & Props
The Identity Economy has completely rewritten the rules of consumer behaviour, rendering traditional marketing playbooks entirely obsolete. Look at the smartphone sitting next to you right now. Look at the tabs open on your desktop screen,…