In the marketing world, the focus is shifting from transient campaigns to lasting movements.
It’s a transition from selling a product to championing a cause, from customer transactions to community building.
This seismic shift isn’t just about marketing. It’s about connection, about aligning a brand with values that resonate deeply with its audience. As marketers and storytellers, it’s crucial to understand why and how movements create a more profound impact and forge enduring bonds with consumers.