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Promise in a Brand

Explore the essence of a brand promise and its crucial role in shaping customer experience and loyalty, emphasizing the importance of consistent delivery.

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The Economy of Social Approval

Explore the dynamics of the ‘Like Economy’ in social media, where likes and shares become valuable commodities impacting personal influence, brand visibility, and content authenticity.

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Echoes of Change

Discover the power of subtle shifts signalling major transformations in marketing, leadership, and societal norms in ‘Echoes of Change’

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