The Psychology of Choice: How Options Influence Buyer Decisions

In a world overflowing with options, how do choices shape our buying habits?

The paradox is simple yet profound: more isn’t always better. It’s the classic jam experiment—when offered 24 varieties, customers relish the choice but rarely buy. Cut it to six, and sales soar. Why? Because abundance overwhelms, simplicity sells.

The key is balance, offering enough to engage but not so much to paralyze. It’s about curating choices that resonate, not inundating with excess. This isn’t just selling—it’s understanding the human mind. In marketing, less can indeed be more.